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Elaine Ambrose

Bestselling Author, Ventriloquist, & Humorist

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reviews

Create Your QR Code for a Conference

March 31, 2018 By Elaine Ambrose

I’m traveling to two important events in April: the prestigious Erma Bombeck Writers’ Workshop in Dayton, Ohio, and the Wayfinding Women excursion to Ireland. My latest bestselling books are too heavy and cumbersome to carry and many people don’t want to haul them home, so I have the next-best marketing tool: a QR Code. QR stands for “Quick Response” and allows any URL to be scanned for instant access. To make a free QR Code from any website, go to several options including QR Code Generator. I have codes for my books and for my website.

To use the QR Code, download and open a QR reader on your smartphone, take a photo of the QR Code, and open the website. Most smartphones will automatically connect to the website after “seeing” the black and white squares embedded in the QR Code.

This QR Code allows potential clients and friends to instantly access my website without storing business cards or scribbling website addresses. Other marketing materials include the code to each book so it can be found and ordered on Amazon. I strongly advocate selling through local bookstores over Amazon, but the choices are different at a conference. Here are two examples of how I use the codes on my book marketing materials.

Midlife Happy Hour remains in the top 100 bestselling books for Midlife Management on Amazon.

  • INDIES Finalist for Humor Book of the Year
  • First Place for Midlife, Independent Press Awards
  • Distinguished Favorite for Humor, Independent Press Awards
  • 5-Star Review from Foreword Reviews
  • Chosen to Premiere at the Pacific Northwest Booksellers Association Fall Trade Show
  • Available in Paperback, eBook, and Audiobook

Midlife Cabernet earned hundreds of positive reviews on Amazon.

  • Silver medal for humor, Independent Publisher Book Awards
  • “Laugh-out-loud funny!” – Publishers Weekly
  • “Erma Bombeck” – Foreword Reviews
  • #1 Bestseller in Humor on Amazon
  • Available in Paperback and eBook

I printed the QR Code on postcards to distribute at conferences. It’s more convenient that hauling books. There is one downside: Authors can’t autograph or personalize the books ordered through a QR Code. Maybe there’s an app for that!

Filed Under: blog, Uncategorized Tagged With: #Erma Bombeck, #Midlife Cabernet, book marketing, conference, Midlife Happy Hour, QR Codes, reviews

Business Owners Should Write Reviews about Clients

August 12, 2016 By Elaine Ambrose

rental cabin

I own a cozy cabin in the central mountains of Idaho. To generate income to pay for expenses, I rent it through a professional property management company. Based on some of the negative reviews left on the company’s website, I’ve concluded that some renters shouldn’t travel without a therapist and a blankie.

elk at retreat

We named the cabin the Elk Mountain Retreat because herds of wild elk can be seen from the porch. Other meandering wildlife includes deer, turkeys, wolves, and coyotes, and eagles and other birds soar overhead. The isolated retreat is only an hour’s drive from Boise, and the area offers hiking and biking trails, cross-country ski trails, fishing, and a winter tubing hill. A natural stream runs along the property line, and the river is within walking distance. The cabin was built eight years ago and features hardwood floors, granite counter tops, three bathrooms, a stocked kitchen, air conditioning, gas fireplace, plush furniture, high-speed Internet, Dish TV, and beds for 10 people. Overnight rent starts at only $180 per night.
rental cabin interior 2

I schedule quarterly writing retreats at the cabin and all the writers think it’s a bit of paradise. Unfortunately, some people disagree. Here are some of the published complaints about the cabin along with the responses I wish I could write:

The screened porch is too hot. I’ve learned several useful skills, but controlling the outside temperature isn’t one of them.

The cabin is too far from the river. You can see the river from the front porch and it’s within a short walk. The rental information never indicated that the cabin in on the river. Please take your crying towel and go home.

The description claimed there was a stocked kitchen but there isn’t a pancake griddle! I’ve survived more than half a century using a frying pan for pancakes. We can never be friends if you gripe about a griddle.

rental cabin kitchen

The upstairs was so hot we had to drag the king-sized mattress down the stairs! Would you do this at a friend’s house or at a motel? You damaged the mattress, the walls, and the carpet on the stairs. Maybe don’t turn the air conditioner to 60 and run it constantly until it breaks. And, you’re in the mountains with abundant fresh, cool air. Open the windows!

There isn’t any salt and pepper! You poor delicate flower. Do you expect to find spices in your hotel rooms? You’re in a remote cabin in the mountains. You brought your own food so why not throw in some basic condiments? Maybe add Walt Whitman’s Leaves of Grass and reflect on self-sufficiency.

My deposit wasn’t refunded so I’m calling the media. Do you really think the media will care after I show photos of how your family trashed the place? The food you left under the couch was a nice touch, and I hope your rambunctious child enjoyed the children’s books and puzzles that are missing. Your cigarette butts on the porch prove you can’t read “No Smoking” rules, so please go sit in the corner, somewhere else.

I didn’t like the layout of the bedrooms. Just pack your belongings and go away.

rental cabin king room upstairs

I understand that renters could have legitimate issues, but that’s why there is a property management company. But, don’t call at 1:00 am and complain that it’s too hot when the outside temperature is 70 degrees. Go downstairs and turn on the television to watch a documentary about third world countries. Then call back in the morning and apologize.

Small businesses, especially restaurants and authors, can be seriously hurt by negative online reviews. I’ve authored twelve books listed on Amazon.com, and occasionally a negative review will provoke a sassy retort I quickly write but don’t publish. For example, the cover of my book Midlife Cabernet features a full wine glass on the front cover, a wine bottle on the back cover, and the stories include humorous tales of life with friends. The award-winning book has 352 written reviews with a total score of 4.1 stars out of a top score of five. One of the negative comments complained that the book contained too many references to wine. Who could have known?

Many times, people who write negative and nasty reviews are mad about other issues or have a vendetta against an employee or the owner. The companies have no way of responding to people who leave anonymous remarks. If customers and clients are compelled to leave a hostile comment about a company, a book, or a service, at least they should have a valid reason. Most business owners will negotiate a compromise or find a mutually acceptable resolution to a legitimate problem.

Based on a few negative reviews and significant damage done to my cabin, I’ve removed it from the rental market. Now I must get busy and schedule more writing retreats. At least any complaints will be well-written.

 

Filed Under: blog Tagged With: #retreat, crybabies, Idaho mountains, renters, resolution, reviews, self-sufficiency, small business, Walt Whitman

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