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Elaine Ambrose

Bestselling Author, Ventriloquist, & Humorist

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You are here: Home / Archives for #Midlife Cabernet

#Midlife Cabernet

Laughing with Erma Bombeck and Friends

April 27, 2018 By Elaine Ambrose

 

(Note:  This is my 600th blog post, and it’s dedicated to Erma Bombeck.)

Erma Bombeck was the original Mommy Blogger – without all the alcohol and swear words. I thought I was doing great with 600 blog posts, but that pales in comparison to her 4,000 newspaper columns. Also, she got a regular paycheck for her humor and earned $1 million a year. I eagerly publish free essays on my website and hope someone likes them enough to consider paying $17 for my latest book. I’m just like Erma, but different.

Erma Bombeck’s columns were read twice a week by 30 million readers of 900 newspapers throughout the country. I don’t have quite that many followers, but I did achieve a few viral syndicated posts that attracted readers around the world. The esteemed subjects were about farting, my mother’s casket getting lost, and why politicians resemble braying animals. I think Erma would have liked them.

I try to emulate the famous wit and wisdom she used to transform ordinary family life into hilarious scenarios. My target audience is middle-age women, but that’s now a shameless exaggeration unless I live past 132. I’ve passed the expiration date for midlife and am stumbling beyond the precarious matron category into full-blown senior citizen status. But, I continue to write because she would want me to do that. Her light on earth was cut short at age 69, and I’m in my sixties, so there is no time to waste. I daily grease my wrinkled fingers, squint through my high-intensity eyeglasses, hunch over my large-type document, and focus on adding one more paragraph. “What would Erma do?” is my mantra.

The Erma Bombeck Writers’ Workshop

The Erma Bombeck Writers’ Workshop in Dayton, Ohio, created in 2,000 at the University of Dayton, is the largest national workshop for humor writers. It endures because the world is too crabby, and people want to laugh again and be with funny, positive friends. Attendees hope to belong to that unique club designated for readers and writers of humor. Laughter is the best medicine, and we come on a sacred pilgrimage for the healing power of another belly laugh.

I attended my first EBWW in 2014. I didn’t know anyone and resembled the proverbial goofball in a world of Elite Comedic Thespians. But, they allowed me into their playhouse and we laughed until we cried. I was chosen to perform in the Stand-Up Comic Night show, and I loved the experience. I gained numerous friends, and even the cool kids talked to me.

For the 2016 Workshop, I was honored to present two workshops: “How to Turn Your Blog into a Book” and “How to Write Funny.” The importance of the opportunity became almost too much for this shy farm girl from Idaho, but I plugged in my Power Point and took the stage as if I knew what I was doing. I imagined Erma in the front row. I think she laughed at some of my jokes.

I recently returned from the 2018 Conference, and my body is still sore from all the laughter and bear hugs. The schedule was packed with excellent sessions, enlightening presenters, and some of the best speakers I’ve ever heard. The main conference started on Thursday, April 5 with a dinner at the Marriott. Keynote speaker Liza Donnelly, award-winning cartoonist with The New Yorker magazine, delighted the audience with humorous cartoons and clever comments. She introduced a world of humor writing many of us hadn’t considered.

On Friday morning, I learned advice from bestselling authors through Jessica Strawser’s excellent session. The next workshop featured my friends Anne Parris and Tracy Beckerman as they discussed website productivity. Even for an old crone, I was able to learn new and productive ideas for my site.

Faye Griffin provided the highlight for Friday afternoon with her inspirational session about writing with humor and heart. I want to be BFFs with her. Friday evening I was delighted to participate in a book signing as an author in the new book, Laugh Out Loud – 40 Women Humorists Celebrate Then and Now…Before We Forget. I sat beside Michelle Poston Combs and considered adopting her.

Saturday’s workshops included the memoir writing session and an excellent presentation about branding from Cindy Ratzlaff. I participated in the Pitchapalooza and received encouraging advice from publishing expert Jane Friedman.

In my opinion, the keynote speakers were the highlight of the Conference. Liza Donnelly, Rita Davenport, Karen Walrond, John Grogan, and Monica Piper provided a lineup that will be difficult to equal. Davenport and Piper had me gasping for breath between punchlines. I also appreciate the participation of Erma Bombeck’s sons, Matt and Andy. Unfortunately, Anne Bardsley and I couldn’t convince them to travel on a comedy tour with us.

I have pages of notes to read, links to follow, and action items to complete, but the EBWW 2018 has renewed and energized my determination to write and finish a few more projects. It’s my goal to balance negative complaints with some cheerful chuckles. My mentor Erma encourages me to keep writing and not have a single bit of talent left at the end of my life. So, that’s what I’ll do.

One of the best compliments I’ve received for my writing is from Foreword Reviews: “Elaine Ambrose’s Midlife Cabernet: Life, Love & Laughter after Fifty is an Erma Bombeck-esque tribute to women who are over fifty and ready to explore life on new terms.”

I don’t want to be -esque to anyone else, ever.

Filed Under: blog Tagged With: #amwriting, #Erma Bombeck, #Midlife Cabernet, Erma Bombeck Writers' Workshop, Humor, writing

Create Your QR Code for a Conference

March 31, 2018 By Elaine Ambrose

I’m traveling to two important events in April: the prestigious Erma Bombeck Writers’ Workshop in Dayton, Ohio, and the Wayfinding Women excursion to Ireland. My latest bestselling books are too heavy and cumbersome to carry and many people don’t want to haul them home, so I have the next-best marketing tool: a QR Code. QR stands for “Quick Response” and allows any URL to be scanned for instant access. To make a free QR Code from any website, go to several options including QR Code Generator. I have codes for my books and for my website.

To use the QR Code, download and open a QR reader on your smartphone, take a photo of the QR Code, and open the website. Most smartphones will automatically connect to the website after “seeing” the black and white squares embedded in the QR Code.

This QR Code allows potential clients and friends to instantly access my website without storing business cards or scribbling website addresses. Other marketing materials include the code to each book so it can be found and ordered on Amazon. I strongly advocate selling through local bookstores over Amazon, but the choices are different at a conference. Here are two examples of how I use the codes on my book marketing materials.

Midlife Happy Hour remains in the top 100 bestselling books for Midlife Management on Amazon.

  • INDIES Finalist for Humor Book of the Year
  • First Place for Midlife, Independent Press Awards
  • Distinguished Favorite for Humor, Independent Press Awards
  • 5-Star Review from Foreword Reviews
  • Chosen to Premiere at the Pacific Northwest Booksellers Association Fall Trade Show
  • Available in Paperback, eBook, and Audiobook

Midlife Cabernet earned hundreds of positive reviews on Amazon.

  • Silver medal for humor, Independent Publisher Book Awards
  • “Laugh-out-loud funny!” – Publishers Weekly
  • “Erma Bombeck” – Foreword Reviews
  • #1 Bestseller in Humor on Amazon
  • Available in Paperback and eBook

I printed the QR Code on postcards to distribute at conferences. It’s more convenient that hauling books. There is one downside: Authors can’t autograph or personalize the books ordered through a QR Code. Maybe there’s an app for that!

Filed Under: blog, Uncategorized Tagged With: #Erma Bombeck, #Midlife Cabernet, book marketing, conference, Midlife Happy Hour, QR Codes, reviews

Funny Friends are Finalists for Book of the Year Award

March 16, 2017 By Elaine Ambrose

 

amanda elaine book cover

The Foreword INDIES 2016 Book of the Year Awards honor the best books and authors from independent publishers. Chosen from thousands of entries from across the country, the finalists were announced this week and include two Idaho humor writers, Elaine Ambrose and Amanda AK Turner.

ForeWord Book of Year

The top three winners in the 19th annual awards program will receive either the prestigious Gold, Silver, or Bronze Awards and will be chosen after the final votes are judged and tabulated from librarians and booksellers. Winners in each genre—along with Editor’s Choice winners, and Foreword’s INDIE Publisher of the Year—will be announced during the 2017 American Library Association Annual Conference in Chicago on June 24, 2017.

Ambrose is a finalist for her book, Midlife Happy Hour. She won the Book of the Year Bronze Award for Humor in 2004 for her funny golf book, The Red Tease. Turner, a New York Times bestselling author, is a finalist for her book, Vagabonding with Kids. Both books were published by  Brown Books Publishing Group of Dallas, Texas.

happyhour_sketches_v3 vagabonding

Both authors served on the board of the Idaho Writers Guild, have performed in the popular “Life Sucks, Laugh Hard” live comedy shows, and collaborated on two books of humorous historical fiction, Drinking with Dead Women Writers and Drinking with Dead Drunks. Attendees of the Idaho Writers Guild conference in May can hear their latest readings at the “Life Sucks, Laugh Hard” performance with New York Times bestselling author Jen Mann.

drinking dead women writers coverdrinking dead drunks cover WittyWomen_Flyer_v2_OLF

As part of their mission to discover, review, and share the best books from small, university, and indie publishers (and authors), independent media company Foreword Reviews hosts its annual awards program each year. Finalists represent the best books published in 2016, and submitted to Foreword Reviews for award consideration, and were narrowed down by Foreword’s editors. A complete list of finalists can be found at:

https://awards.forewordreviews.com/finalists/2016/

“Choosing finalists for the INDIES is always the highlight of our year, but the choice was more difficult this time around due to the high quality of submissions,” said Victoria Sutherland, publisher of Foreword Reviews. “Each new book award season proves again how independent publishers are the real innovators in the industry.”

 

Filed Under: blog Tagged With: #AK Turner, #humor, #Jen Mann, #Midlife Cabernet, book awards, Brown Books Publishing, Foreword Book of the Year, Midlife Happy Hour, Vagabonding with Kids

“Midlife Happy Hour” Celebrates Resilient Women

July 5, 2016 By Elaine Ambrose

Pictured from left, Christy Hovey, Sarah Tregay, Mary McFarland, Amy Davis, Elaine Ambrose, and Ophelia Ramirez
Pictured from left, Christy Hovey, Sarah Tregay, Mary McFarland, Amy Davis, Elaine Ambrose, and Ophelia Ramirez

The Midlife Happy Hour Club is a gregarious group of tenacious women who meet sporadically to celebrate festive occasions such as birthdays, a cure for irritable bowel syndrome, a Hollywood movie with a leading actress over 40, or the fact that a sales clerk actually noticed us. We gather for Happy Hour, the best time of our lives. We aren’t ready for closing time but prepared to celebrate a time of life when women finally get to sit down, raise a glass to toast the day, and boldly declare, “I’m relevant, resilient, and ready for another round!”

Charter Members of the local Midlife Happy Hour Club recently met at Telaya Winery in Garden City, Idaho to select the label for a special red wine to be introduced in October. The “Midlife Happy Hour” blend features choice grapes from the Snake River Valley and will be paired with the new book of the same name. The official premiere party is Thursday, October 13 at the winery. The front label for the bottle features the front cover of the book, and the back label contains information from Telaya Winery.

 

happyhour_sketches_v3

Midlife Happy Hour is the sequel to Midlife Cabernet, the 2014 book that reached #1 bestseller status in the humor category on Amazon.com. Publishers Weekly reviewed the book as “laugh-out-loud funny,” and Foreword Reviews wrote that the book was “an Erma Bombeckesque argument for joy.” The book won the Silver Medal for Humor from the Independent Book Publishers Book Award program.

Midlife Happy Hour describes a Midlife Happy Hour Club of six women who refuse to fade away as insignificant relics. We are ready to party because the kids are (mostly) grown, the menstrual periods stopped, and we survived four decades of dealing with corporate clowns. We know that it’s more fun to celebrate than to stab someone with a fork and deal with the messy court case and jail time. Good friends, laughter, and a bottle of wine are what every woman needs while adjusting to empty nests and full schedules, hyperactive adult children and ailing parents, and loose skin and tight budgets. We no longer believe the lie that we could do it all: Bring home the bacon, fry it in a designer pan, raise delightful children, and strut in stilettos with perky boobs bobbing to please our man. That myth contains more baloney that a cheap sandwich in a truck stop deli.

There are more than 40 million middle-aged women in the United States, and a significant number of us are ready for a break after decades of working various jobs, managing (or imagining) lovers, and solving one crisis after another. Happy hour allows women to enjoy the rewards of living long enough to see the kids grow up and move out, the mortgage decrease, and the bad boss get indicted. We did our time, and now the youngsters can take over and sashay through the doors that we struggled to open for them.

After all we’ve endured, we want to laugh. Now.

Midlife Happy Hour will be published by Brown Books Publishing Group in Dallas, Texas, www.BrownBooks.com. The book is available for pre-order on Amazon.com. Follow this link: Midlife Happy Hour.

 

Filed Under: blog Tagged With: #humor, #midlife, #Midlife Cabernet, happy hour, Telaya Winery

New Book Coming in October: Midlife Happy Hour

May 6, 2016 By Elaine Ambrose

 happyhour_sketches_v3

New Offering from Brown Books Says Midlife is Worth Living Out Loud

“Midlife Happy Hour: Our Reward for Surviving Careers, Kids, and Chaos” Set for Fall Release

DALLAS (May 3, 2016) – Brown Books Publishing Group has signed celebrated #1 best-selling author, syndicated blogger, and humorist Elaine Ambrose to publish her newest book, Midlife Happy Hour: Our Reward for Surviving Careers, Kids, and Chaos.

“Middle-aged women need to reinvent their lives and celebrate parties in the empty nest,” Ambrose said. “They know if the glass is half empty, fill it fast and pass the cookies.”

Midlife Happy Hour is a collection of humorous essays and anecdotes that is Ambrose’s sequel to her #1 best-selling 2014 release of Midlife Cabernet touted by Publishers Weekly as “laugh-out-loud funny!”

With her Brown Books title, scheduled for October release, Ambrose boldly and hilariously pens her latest kiss-my-attitude book in order to share her irreverent advice. Readers will learn how to remain relevant when the world ignores them, why their children are cute but should grow up and move out, how to communicate with aging parents, and why it’s never too late to enjoy a passionate love life, but only with proper lighting.

Working women will relate to her humorous tales of surviving various jobs while raising children, wiping toddler snot off her fashionable business suits, and competing as a funny female in a serious, male market. She grew up on a potato farm outside the village of Wendell, Idaho, and became the state’s first female television news reporter, a manager in a Fortune 500 Corporation, and a magazine editor.

Ambrose received international acclaim when one of her humorous stories became one of the most-read posts in the history of The Huffington Post. Her viral essay was translated into six languages and published around the world. She has received multiple awards from the Independent Publisher Book Awards (IPPY) and ForeWord Magazine Book of the Year Awards.

Other books by Ambrose include The Magic Potato, a bilingual children’s book that was approved for the statewide school curriculum. Her first collaboration was with New York Times bestselling author Joanne Kimes to write Menopause Sucks.

Ambrose delivers just the right recipe for laughter with Midlife Happy Hour.  Cheers to the readers who will laugh out loud!

For more information on Elaine Ambrose and Midlife Happy Hour, please visit: www.midlifehappyhour.com.

Media contact: Brian Briscoe, 972.248.9500, [email protected]

About Brown Books Publishing Group (BBPG)

Founded by Milli Brown in 1994, Brown Books Publishing Group is a full-service, independent publisher of high-quality books across all genres. Committed to producing award-winning books for authors who choose to retain the rights to their intellectual property, Brown Books publishes more than one hundred titles a year and has won numerous prestigious awards, including the Writer’s Digest Grand Prize, Mom’s Choice Award, Foreword Book of the Year, Gold Ink Award, Axiom Business Book Award and many more. Brown Books authors have appeared on programs and networks such as the “Today” show, Fox News, “Face the Nation,” CNN and BBC News. They have been featured in publications such as USA Today, Publishers Weekly, and The New York Times. In addition, BBPG authors have been guests on NPR programming, including “The Diane Rehm Show,” “Morning Edition” and “The Takeaway.” To learn more, visit www.BrownBooks.com and www.BrownBooksKids.com and www.BrownChristianPress.com.

 

About The Agency at Brown Books (ABB)

The Agency at Brown Books is a full-service public relations, marketing and branding firm within a publishing house. As a subsidiary of Brown Books Publishing Group, The Agency is backed by 20 years of excellence and experience, and the one-of-a-kind, integrated platform is available to Brown Books’ authors as well as to non-affiliated authors, established writers, entrepreneurs, CEOs and anyone seeking smarter strategies for building their business. For more information, visit www.TheAgencyAtBB.com.

 

 

 

 

Filed Under: blog Tagged With: #humor, #Midlife Cabernet, bestseller, Brown Books, Midife

Midlife Cabernet is Ranked #1 in Humor on Amazon.com

December 23, 2014 By Elaine Ambrose

midlife cabernet cover

Almost 38,000 people downloaded a copy of Midlife Cabernet during the past 24 hours, making it the #1 ranked book in the humor category on Amazon Kindle and the #3 ranked book in the Top 100 Books sold.

Midlife Cabernet – Life, Love & Laughter After Fifty is the winner of two national humor awards and two additional awards from the recent book extravaganza in Boise. Publishers Weekly wrote that the book is “laugh-out-loud funny,” and ForeWord Reviews wrote that the book is an “Erma Bombesque argument for joy and a tribute to women over fifty.”

The 18 humorous essays include subjects ranging from “Midlife Mating and Dating” to “Party Time in the Empty Nest” and “Arousing Fifty Shades of Grey Matter.” The author believes that midlife is the reward for not dying young, and she encourages women to grab a glass of wine and get ready because the best is yet to come.

The paperback version is ranked in the top 1% of books sold, out of more than 32,800,000 books listed on Amazon.com.

The Kindle version on amazon.com is available for a free download until December 27, 2014, then the price returns to $2.99. The paperback is available for $12.00. The book was published by Mill Park Publishing in Eagle, Idaho.

amazon #1 seller

Filed Under: blog Tagged With: #Midlife Cabernet, bestseller, e-book, Kindle

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